Sound vibration & Product perception group

Engineering Integrity Society

 

Joint one-day event from Engineering Integrity Society and Warwick IMRC

Techniques for Delivering a Positive Emotional Response to Products and Environments - "Shaping the emotional response to products by the optimization of sound and vibration"

Tuesday 17April 2012
WIMRC Digital Lab, University of Warwick

Making products that are right for customers is our number one objective. Recent research shows that products often fail in the market because "wants and needs" are not fully understood and met by product designers and developers.

With the advances of computer aided design, analysis and testing, the majority of consumer products (including vehicles) should exceed customer expectations - so why do some customers still complain?

The noise and vibration performance can affect "nice to live with" ratings and hence future sales.  During the design and development process product sound, noise and vibration can be a lower priority than for example; the suck of the vacuum or the speed to boil of the kettle.  If your customer cannot hear the telephone ring above the noise of your product and consequently misses the important call - will they ever buy from you again?

How to measure, understand and improve the sound and vibration quality of our products will be an increasingly important differentiator that needs to be exploited to maximise market share.

This one-day event is an opportunity for those involved in the acoustics/vibration field to present their research and to network with influential figures from industry and academia.

Applicants are invited to submit an abstract of their presentation within the field of sound and vibration quality, consistent with the theme described above. Closing date for abstract submission is Friday 27th Jan 2012.

Please forward abstracts to Mrs Lisa Mansfield

For all enquiries please contact:

Mrs Lisa Mansfield,
Engineering Integrity Society,
18 Oak Close,
Bedworth,
Warwickshire,
CV12 9AJ
+44 (0)2476 730 126

Internet: http://www.e-i-s.org.uk/